by Lead-Launcher Team | Aug 26, 2016 | Marketing Metrics, Marketing Strategy
“Sales” and “Marketing” are usually used in the same sentence. But do you know which team is the real breadwinner? Do you have both a sales and a marketing team but are unsure which team is doing more work to bring in new customers? Wonder no...
![How to Calculate Customer Lifetime Value [Guide]](https://lead-launcher.com/wp-content/uploads/2016/10/How-to-Calculate-Customer-Lifetime-Value-Guide-690x288.jpg)
by Lead-Launcher Team | Aug 12, 2016 | Convert More Sales, Marketing Metrics, Marketing Strategy
[Quick Guide] What is Customer Lifetime Value and how to Calculate it Acquiring a new customer costs money. I hope that isn’t news to you! But if you don’t know how much money each customer will bring to your business over her lifetime, how do you know if...
by Lead-Launcher Team | Aug 5, 2016 | Marketing Metrics, Marketing Strategy
Do you know how to determine whether you are giving credit where it’s due? Did you reward your sales team for getting new customers but don’t know whether you should reward your marketing team as well? Don’t worry. There is a way to figure it out....
by Lead-Launcher Team | Jul 29, 2016 | Convert More Sales, Marketing Metrics, Marketing Strategy
Do You Know Who To Reward? As a business owner, you are always happy to see that your sales and marketing teams generated new customers. But do you know which team is responsible for it? Sure, it’s both, but which one is it really? To find out, you will have to...
by Kevin McCann | Jul 15, 2016 | Marketing Strategy
In English class, you were taught to answer the who, what, when, where, why, and how when writing an essay. This simple tip works well for developing a marketing strategy too! If you’ve been feeling stressed about your current marketing strategy or lost on where...
