by Kevin McCann | Dec 26, 2017 | Convert More Sales, Cross-Sell & Up-Sell, Educate Customers
You send out what you think is a perfectly devised email campaign. And you think to yourself, “How could anybody not love this content?” Well, apparently, some people on your list were not fans of your content and they hit the dreaded “unsubscribe” button. This is...
by Lead-Launcher Team | Sep 23, 2016 | Convert More Sales, Educate Customers, Nurture Prospects
Developing an email that gets noticed and opened is a challenge of every email marketer today. Following are 10 examples of great email subject lines and, more importantly, what makes them so great! 5 ways to get people to try you – This subject line identifies...
by Lead-Launcher Team | Sep 2, 2016 | Convert More Sales, Cross-Sell & Up-Sell
Do you know much you spend to hook a new customer? The metric to figure out how much it costs you to acquire one new customer is called Customer Acquisition Cost (CAC) and here we will guide you through how to calculate it and why it is important, so read on! Fishing...
by Lead-Launcher Team | Aug 19, 2016 | Convert More Sales, Marketing Metrics
Do you think that you spend too much on sales and marketing? Are you a business owner and sometimes think that it costs you too much to acquire a new customer and that spending on sales and marketing might not be worth it? Don’t worry, you are not alone. Sales...
![How to Calculate Customer Lifetime Value [Guide]](https://lead-launcher.com/wp-content/uploads/2016/10/How-to-Calculate-Customer-Lifetime-Value-Guide-690x288.jpg)
by Lead-Launcher Team | Aug 12, 2016 | Convert More Sales, Marketing Metrics, Marketing Strategy
[Quick Guide] What is Customer Lifetime Value and how to Calculate it Acquiring a new customer costs money. I hope that isn’t news to you! But if you don’t know how much money each customer will bring to your business over her lifetime, how do you know if...
by Lead-Launcher Team | Jul 29, 2016 | Convert More Sales, Marketing Metrics, Marketing Strategy
Do You Know Who To Reward? As a business owner, you are always happy to see that your sales and marketing teams generated new customers. But do you know which team is responsible for it? Sure, it’s both, but which one is it really? To find out, you will have to...
