10 Best HubSpot Competitors & Alternatives for 2024

Hubspot Competitors and Alternatives

Are you looking for the best HubSpot competitors and alternatives for the year 2023? Look no further! In this comprehensive guide, we will dive into the top 10 alternatives to HubSpot, their pros and cons, pricing, and best use cases. Whether you’re a small business owner or part of a large enterprise, this guide will help you find the perfect marketing automation and CRM platform that aligns with your business goals and budget.

Key Takeaways

  • Explore the top 10 HubSpot competitors & alternatives for 2023, considering factors such as ease of use, customer support and features.
  • Select a platform that meets your company’s size requirements and business goals while taking into account cost, compatibility & security of third-party integrations.
  • Popular options include ActiveCampaign, Pardot, Marketo & Mailchimp to streamline email marketing efforts.

What Is HubSpot?

HubSpot is a widely-used CRM and marketing automation software platform that has gained popularity in recent years. The platform is known for offering a comprehensive growth platform, enabling digital marketing, sales connectivity, and website hosting. HubSpot’s Starter plan is priced at $50 per month, making it suitable for businesses focusing on inbound marketing. Our plan offers services such as:

  • Ad retargeting
  • Email marketing
  • List segmentation
  • Forms
  • Bots
  • Live chat
  • Ad management
  • Landing pages
  • Free CRM

These features work together to create successful marketing campaigns.

While HubSpot is a powerful solution that suits many businesses, it might not align with every organization’s needs. Hence, exploring HubSpot Marketing Hub alternatives can be more fitting. This guide will delve into the best alternatives to HubSpot Marketing Hub, offering similar functionalities, often at a significantly reduced cost.

Understanding HubSpot’s CRM and Marketing Platform

HubSpot offers a variety of features, including:

  • Automation
  • A/B testing
  • Contact scoring
  • Content management
  • SEO
  • Social media management

However, its more advanced features come at an additional cost. This has made it a popular choice for HubSpot marketing.

A comparison between HubSpot’s CRM and Marketing Platform and its competitors requires a thoughtful assessment of each marketing hub’s features and capabilities. HubSpot presents three price tiers ranging from $49 to $199 per month, three price plans with scalable features from $200 to $2,400 per month, and pricing for businesses within the range of $400-$800 per month. These plans offer robust features tailored to different business needs.

But are these plans the right fit for your business? To answer that question, let’s look at some of the limitations of HubSpot.

The Limitations of HubSpot

HubSpot has certain limitations, such as:

  • Pricing: The Enterprise plan costs $5,000 per month, plus a one-time fee of $12,000, which may be a significant expense for some marketing budgets.
  • Customization: HubSpot may not offer the level of customization that some marketing teams and businesses require.
  • Features: Some businesses may find that HubSpot’s features do not meet their specific needs.

These limitations may lead businesses to consider HubSpot CRM competitors.

Users have encountered various challenges on HubSpot, including limitations in customer marketing and reporting features. HubSpot’s reporting can be limited in certain aspects. It is especially true when it comes to user navigation data and segmented traffic reports.

So, what should you look for in a great HubSpot CRM competitor? Let’s explore the key criteria to consider.

What to look for in a great HubSpot CRM competitor

The quest for a suitable HubSpot CRM alternative should be guided by several criteria:

  • Usability
  • Customer service
  • Functionalities
  • Financial plan
  • Enterprise size
  • Business objectives
  • Third-party integrations

In the following subsections, we’ll examine these factors in more detail and discuss their influence on the decision-making process.

Ease of use

Ease of use is a crucial factor in selecting a HubSpot alternative. A user-friendly platform can be rapidly configured and utilized without requiring any prior knowledge. EngageBay, for example, is designed to be accessible to newcomers and does not require any prior knowledge. Other HubSpot competitors offer features such as intuitive user interfaces, drag-and-drop builders, and automated processes that make them straightforward to use.

In conclusion, ease of use is a pivotal factor in choosing a HubSpot alternative. EngageBay, with its simplicity and no training requirement, emerges as an ideal choice for small businesses. Similarly, other HubSpot alternatives also boast user-friendly features.

Customer support

Customer support is critical for an optimal experience with any CRM platform. When evaluating HubSpot alternatives, it’s essential to consider customer service hours and the availability of support via phone, live chat, and email. SharpSpring, for example, is renowned for its excellent customer support. InfusionSoft (now Keap) provides 24/7 live chat support, but reviews on emailed customer support have been varied.

In conclusion, when choosing a CRM platform, customer service holds significant importance. Assessing customer service hours and support mediums like phone, live chat, and email are crucial criteria during the comparison of HubSpot alternatives. Generally, reviews about SharpSpring and InfusionSoft’s customer support are positive.


In addition to ease of use and customer support, features and budget are critical factors to consider when selecting a HubSpot CRM competitor. When comparing the features of different HubSpot competitors, analyze the tools and functionalities offered by each platform, as well as the cost of each platform and the features included in each pricing plan.

The pricing range for monthly entry-level plans of HubSpot competitors can range from $0 to $182 for contact databases ranging from 2,500 to 100k. Considering the features of different competitors allows businesses to evaluate which platform aligns best with their specific needs and budget.

Size of Your Company

The size of your company is pertinent when selecting a HubSpot CRM competitor, as varied CRM platforms may offer features and capabilities that are more suitable for companies of specific sizes. For example, a platform that is designed for small businesses may not have the same features and functionalities as a platform designed for large enterprises.

CRM platforms for small businesses include ActiveCampaign, Pardot, and Marketo. For large enterprises, Pipedrive, Zoho CRM, and Keap are suitable options. By considering the size of your company, you can ensure that you select a CRM platform that best caters to your organization’s needs.

Business Goals

It’s critical to align your choice with your business goals to ensure the selected platform aids your growth. When considering a HubSpot CRM alternative, weigh in the platform’s:

  • features
  • capabilities
  • budget
  • customer support

It is also essential to consider the scalability of the platform and the capacity to add additional features as needed. By considering your business goals, you can make an informed decision about which CRM platform is the best fit for your organization.

Third-Party Integrations

Third-party integrations can bolster the performance of your selected CRM platform, offering additional features and capabilities that are not available in the core platform. These integrations may include marketing automation tools and customer service solutions, allowing for the extension of the platform’s capabilities.

When selecting third-party integrations, it is imperative to take into account factors such as cost, compatibility, and security. Furthermore, it is essential to ensure that the integration is user-friendly and supported by the relevant CRM platform.

Top 10 HubSpot Competitors and Alternatives (Pros, Cons, Price, & Best For)

Having discussed the crucial criteria for choosing a HubSpot competitor, let’s now delve into the top 10 HubSpot alternatives, including their pros, cons, pricing, and best use cases.

We will examine the features, pricing, and best use for each of these competitors.

1. ActiveCampaign

ActiveCampaign is a cost-effective marketing automation platform that offers features for both marketers and sales teams. With plans starting at just $29 per month, ActiveCampaign provides a Marketing Lite plan and a Sales Plus plan, making it an attractive option for businesses on a tight budget.

The platform focuses on marketing automation, with features such as task management, automated communications, and basic lead scoring. ActiveCampaign is an excellent choice for businesses seeking a marketing automation platform with a built-in sales CRM.

2. Pardot

Pardot, a Salesforce product, is a powerful B2B marketing automation solution designed for businesses that require advanced lead nurturing and segmentation features. Pardot offers a variety of tools, including:

  • Email marketing
  • Lead scoring
  • Lead nurturing
  • Segmentation
  • And more

As a Salesforce product, Pardot seamlessly integrates with Salesforce’s CRM platform, providing a unified solution for businesses that are already using Salesforce or are considering adopting it.

Key features of Pardot include:

  • Lead generation and nurturing
  • Email marketing
  • Lead scoring and grading
  • ROI reporting
  • Social media marketing
  • Landing page and form builders
  • CRM integration

With a range of pricing plans and 24/7 customer support, Pardot is an ideal choice for businesses seeking a B2B marketing automation solution.

3. Marketo

Marketo is a comprehensive marketing automation platform that assists businesses of all sizes in automating their marketing processes and engaging with their customers. The platform provides a comprehensive suite of features, including:

  • Email marketing
  • Lead management
  • Analytics
  • Social media marketing
  • Customer relationship management (CRM)
  • Landing page creation
  • Marketing campaign management

With Marketo, businesses can streamline their marketing efforts and effectively reach their target audience using various marketing tools.

One of Marketo’s standout features is its focus on mobile engagement, with mobile-optimized emails, mobile-friendly landing pages, and mobile-friendly forms. Additionally, Marketo offers advanced features for enterprise-scale organizations, such as multi-channel marketing and advanced analytics.

Marketo is a powerful marketing automation platform suitable for businesses of all sizes.

4. Pipedrive

Pipedrive is a sales-focused CRM platform that provides a range of features to help businesses manage their sales processes, including customizable pipelines, smart sales assistants, and deal reports. With plans starting at just $14.90 per month, Pipedrive is an affordable option for businesses seeking a sales CRM with a focus on pipelines and deals.

The platform also integrates with a range of third-party applications, such as:

  • Google Calendar
  • Slack
  • Zapier
  • and more

This makes it a versatile solution for businesses looking to enhance their sales processes.

5. Zoho CRM

Zoho CRM is another great alternative to HubSpot, offering advanced task automation and sales process tools for businesses that prioritize these features.

Key features of Zoho CRM include:

  • Advanced task automation
  • Sales process tools
  • Contact management
  • Lead management
  • Email marketing
  • Sales forecasting
  • Reporting and analytics

With a free plan for up to 500 contacts and paid plans starting at $12 per user per month, Zoho CRM is an affordable option for businesses of all sizes.

In addition to its task automation and sales process tools, Zoho CRM also provides 24/7 customer support through phone, email, and live chat, ensuring that businesses have the assistance they need to effectively manage their customer relationships.

6. Keap

Keap is an all-in-one CRM platform that offers contact capture capabilities, drag-and-drop pipeline builders and marketing automation. It was previously known as Infusionsoft. With its powerful contact capture tools, such as lead capture forms, email capture, and social media integration, Keap is well-suited for businesses looking to grow their contact lists and engage with potential customers.

In addition to its contact capture capabilities, Keap also offers drag-and-drop pipeline builders for sales, marketing, and customer service, making it easy for businesses to create and manage their pipelines. And with its marketing automation features, such as automated emails, campaigns, and lead scoring, Keap is an excellent option for businesses seeking an all-in-one CRM solution.

7. Get Response

Key Features of GetResponse:

  • Email Marketing: Create and send newsletters, autoresponders, and automated campaigns.
  • Landing Pages: Design high-converting landing pages with a drag-and-drop builder.
  • Webinars: Host webinars directly within the platform, making it easier to capture leads and engage with your audience in real-time.
  • Conversion Funnels: Set up complete sales funnels, from lead capture to sale, without needing any technical expertise.
  • E-commerce Tools: Integrate with popular e-commerce platforms and use advanced segmentation to target your audience effectively.
  • CRM: Manage your contacts, score leads, and move them through the sales pipeline efficiently.

GetResponse is ideal for businesses that prioritize email marketing and are looking for an all-in-one solution that includes landing pages, webinars, and basic CRM features. Its user-friendly interface and comprehensive feature set make it a strong contender for businesses of all sizes, from startups to large enterprises.

8. Campaign Monitor

Campaign Monitor is an email marketing platform that provides:

  • A user-friendly interface
  • Powerful automation features
  • Intuitive and easy-to-use drag-and-drop tools
  • Customizable templates

With Campaign Monitor, businesses can create professional email campaigns without any prior design or coding experience.

In addition to its user-friendly interface, Campaign Monitor also offers a variety of automation features, such as automated emails, segmentation, and A/B testing, making it an excellent choice for businesses looking to streamline their email marketing efforts and improve their results.

9. Klaviyo

Klaviyo is an email marketing platform designed specifically for e-commerce businesses, offering advanced segmentation and automation capabilities. With its sophisticated segmentation tools, Klaviyo allows businesses to target their email campaigns more effectively, ensuring that the right message reaches the right audience at the right time.

In addition to its advanced segmentation capabilities, Klaviyo also provides automated email campaigns and comprehensive analytics, making it an ideal choice for e-commerce businesses looking to optimize their email marketing efforts and drive revenue growth.

10. Mailchimp

Mailchimp is a popular email marketing platform that offers a wide range of features, including marketing automation and landing page creation. With its easy-to-use interface and comprehensive feature set, Mailchimp is a favorite among businesses of all sizes looking to streamline their email marketing efforts and improve their results.

Despite its popularity, Mailchimp has certain limitations like limited customer support and few third-party integrations. Nevertheless, the platform’s extensive features and user-friendliness make it an appealing choice for many businesses to manage their email marketing efforts.


In conclusion, there are several excellent HubSpot competitors and alternatives available for businesses looking to optimize their marketing automation and CRM efforts. By considering factors such as ease of use, customer support, features, budget, company size, business goals, and third-party integrations, businesses can make an informed decision about which CRM platform is the best fit for their organization.

Whether you’re a small business owner or part of a large enterprise, we hope this guide has provided you with valuable insights into the top 10 HubSpot competitors and alternatives, helping you find the perfect solution to support your business growth and success.

Frequently Asked Questions

How is HubSpot different from its competitors?

HubSpot offers a unique content management system (CMS) that is more user-friendly than those offered by competitors, such as Adobe Experience Cloud, Salesforce, and Marketo. With HubSpot, businesses can easily create and optimize website content like blogs with ease.

Is HubSpot as good as Salesforce?

HubSpot and Salesforce are both powerful CRM tools, but which one is best for your business depends on the size of your business and your needs. If you’re a small business looking for an all-in-one platform with a seamless setup, HubSpot may be better, while Salesforce is better suited to larger businesses with more complex requirements.

What are some of the limitations of HubSpot?

HubSpot has limitations in pricing, customization, and features that may limit its suitability for certain marketing teams and businesses.

What criteria should be taken into account when searching for a suitable HubSpot CRM alternative?

When searching for a suitable HubSpot CRM alternative, factors such as usability, customer service, functionalities, financial plan, enterprise size, business objectives, and third-party integrations should be taken into account.

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