How to Turn Email Unsubscribers Into Sales Opportunities
You will have email unsubscribers for many reasons (i.e.: the content wasn’t what they were looking for, they get too many emails, they aren’t interested, some even do it on accident).
How To View Email Marketing Metrics in HubSpots New Dashboard
In this video I’m going to show you how to find the statistics of your latest email sends within HubSpot from the new dashboard.
How to Transform Your Marketing Using Facebook Live
What is Facebook Live? Facebook Live is a feature, which provides live-streaming and video capabilities to Facebook users. The feature capitalizes on the recent Facebook trend of in-the-moment updates and online video consumption. How to use Facebook Live When you tap...
10 Examples of Great Email Subject Lines That Get Results!
Developing an email that gets noticed and opened is a challenge of every email marketer today. Following are 10 examples of great email subject lines and, more importantly, what makes them so great! 5 ways to get people to try you - This subject line identifies a...
Inbound Marketing – Step by Step
Here is a story that will take you through the step by step process of how inbound marketing converts leads into customers.
3 Reasons Inbound Marketing Is The Way To Go
For years companies have spent big bucks in marketing. Different business aspects are becoming more automated, reducing cost and improving customer relations. So, why not marketing? Well sure, and inbound marketing can make it happen! Inbound marketing is the new big...
How to Determine Your Customer Acquisition Cost
Customer Acquisition Cost (CAC) is calculated by dividing sales and marketing cost by the number of new customers.
Strategic Marketing: How to Calculate Marketing vs. Sales Investment
Wondering which team – Sales or Marketing – is doing more work to bring in new customers? Review your strategic marketing math and wonder no more.
Do You Know the Total Value of a Customer?
Do you think that you spend too much on sales and marketing? Are you a business owner and sometimes think that it costs you too much to acquire a new customer and that spending on sales and marketing might not be worth it? Don't worry, you are not alone. Sales and...
![How to Calculate Customer Lifetime Value [Guide]](https://lead-launcher.com/wp-content/uploads/2016/10/How-to-Calculate-Customer-Lifetime-Value-Guide-690x288-400x250.jpg)
How to Calculate Customer Lifetime Value [Guide]
[Quick Guide] What is Customer Lifetime Value and how to Calculate it Acquiring a new customer costs money. I hope that isn't news to you! But if you don't know how much money each customer will bring to your business over her lifetime, how do you know if you are...
How Much Does Your Marketing Influence New Customers?
Do you know how to determine whether you are giving credit where it's due? Did you reward your sales team for getting new customers but don't know whether you should reward your marketing team as well? Don't worry. There is a way to figure it out. All you have to do...
Is Sales or Marketing Responsible for Acquiring New Customers?
Do You Know Who To Reward? As a business owner, you are always happy to see that your sales and marketing teams generated new customers. But do you know which team is responsible for it? Sure, it's both, but which one is it really? To find out, you will have to figure...
![How to Calculate The Payback Time of Customer Acquisition Cost [Guide]](https://lead-launcher.com/wp-content/uploads/2016/10/How-to-Calculate-The-Payback-Time-of-Customer-Acquisition-Cost-Guide-695x288-400x250.jpg)
How to Calculate The Payback Time of Customer Acquisition Cost [Guide]
Do you know how long it takes for a customer to pay back what it cost you to acquire them? If you are a business owner, you might have noticed that in order to get new customers, you have to spend money on Sales and Marketing first. But do you know how soon you will...
How to Simplify Your Marketing Strategy
In English class, you were taught to answer the who, what, when, where, why, and how when writing an essay. This simple tip works well for developing a marketing strategy too! If you've been feeling stressed about your current marketing strategy or lost on where to...
2 Tweaks to Your Marketing that Will Increase Lead Generation
Businesses struggling with lead generation often make the mistake of publishing too much of one type of content, which causes them to miss potential leads.
5 SEO Tips to Boost Web Traffic
The first step towards improving your site’s search rankings and attracting more web traffic is to create high-quality content and use these SEO tips.
3 Essential Strategies for Nurturing and Converting Leads
Lead nurturing emails are important for turning more of your leads into customers. It’s critical to have an effective lead nurturing system in place.
Looking for Content Marketing Ideas? Here’s the Content Grid.
It’s always a challenge trying to come up with content on a regular basis. But fear no more – here is a great infographic from our friends at Hatchbuck to get your creative juices flowing… http://www.hatchbuck.com/wp-content/uploads/2014/05/content-grid1.png...