by Lead-Launcher Team | Aug 19, 2016 | Convert More Sales, Marketing Metrics
Do you think that you spend too much on sales and marketing? Are you a business owner and sometimes think that it costs you too much to acquire a new customer and that spending on sales and marketing might not be worth it? Don’t worry, you are not alone. Sales...
![How to Calculate Customer Lifetime Value [Guide]](https://lead-launcher.com/wp-content/uploads/2016/10/How-to-Calculate-Customer-Lifetime-Value-Guide-690x288.jpg)
by Lead-Launcher Team | Aug 12, 2016 | Convert More Sales, Marketing Metrics, Marketing Strategy
[Quick Guide] What is Customer Lifetime Value and how to Calculate it Acquiring a new customer costs money. I hope that isn’t news to you! But if you don’t know how much money each customer will bring to your business over her lifetime, how do you know if...
by Lead-Launcher Team | Aug 5, 2016 | Marketing Metrics, Marketing Strategy
Do you know how to determine whether you are giving credit where it’s due? Did you reward your sales team for getting new customers but don’t know whether you should reward your marketing team as well? Don’t worry. There is a way to figure it out....
by Lead-Launcher Team | Jul 29, 2016 | Convert More Sales, Marketing Metrics, Marketing Strategy
Do You Know Who To Reward? As a business owner, you are always happy to see that your sales and marketing teams generated new customers. But do you know which team is responsible for it? Sure, it’s both, but which one is it really? To find out, you will have to...
![How to Calculate The Payback Time of Customer Acquisition Cost [Guide]](https://lead-launcher.com/wp-content/uploads/2016/10/How-to-Calculate-The-Payback-Time-of-Customer-Acquisition-Cost-Guide-695x288.jpg)
by Lead-Launcher Team | Jul 22, 2016 | Convert More Sales, Marketing Metrics
Do you know how long it takes for a customer to pay back what it cost you to acquire them? If you are a business owner, you might have noticed that in order to get new customers, you have to spend money on Sales and Marketing first. But do you know how soon you will...
