Conventional wisdom should leave you to believe that a top-ranking website has more traffic than a low-ranking website. A Chitka study confirmed this belief, revealing that websites ranked #1 in Google received 32.5% of the keyword’s organic web traffic, while websites ranked #15 received just 0.4% for the same keyword. Here are 5 SEO Tips you can use immediately!
The first step towards improving your site’s search rankings and subsequently attracting more traffic is to create high-quality content. Google, Bing, Yahoo and other search engines work by crawling websites. During this process, search engine “bots” literally read the sites’ content, using this information to choose an appropriate ranking.
You can give your website a helpful SEO boost by publishing unique, high-quality content that’s relevant to your audience. According to Google, this is the single most important step for creating a Google-friendly site.
Google has emphasized the creation mobile-friendly websites in recent years, meaning websites that function properly in smartphones and tablets will rank higher than their counterparts. Of course, there’s a good reason for this: more people now access the Internet on mobile devices than traditional desktops.
If your website has broken elements or other compatibility issues with mobile devices, consider updating it with a responsive web design.
Another powerful on-page SEO element that webmasters shouldn’t ignore is the title tag. When creating a title tag, it’s best to include your target keyword or phrase. Also, keep in mind that search engines typically display only the first 60 characters of the title tag, cutting off any remaining characters.
Target Long-Tail Keywords
When planning your SEO strategy, it’s best to focus on long-tail keywords instead of short-tail keywords. As the name implies, a long-tail keyword contains is longer and more descriptive. This typically means fewer people will search for it, but there’s also less competition. And less competition translates into easier search optimization.
Optimizing your website’s images benefits both search engines and visitors alike; it can even prove useful in boosting your site’s search ranking. So instead of uploading an image to your site and calling it a day, perform the following:
- Give each image a relevant and descriptive file name.
- Use an image optimization tool like https://www.websiteplanet.com/webtools/imagecompressor/ or https://tinypng.com/ to reduce file size.
- Add a caption to images used in web articles.
- Describe the image in its “alt-text” HTML attribute (note: the alt-text is typically displayed as a placeholder when the image fails to load).
If you’re struggling to achieve a top search ranking for your target keywords, contact us today.