by Lead-Launcher Team | Aug 26, 2016 | Marketing Metrics, Marketing Strategy
“Sales” and “Marketing” are usually used in the same sentence. But do you know which team is the real breadwinner? Do you have both a sales and a marketing team but are unsure which team is doing more work to bring in new customers? Wonder no...
by Lead-Launcher Team | Aug 19, 2016 | Convert More Sales, Marketing Metrics
Do you think that you spend too much on sales and marketing? Are you a business owner and sometimes think that it costs you too much to acquire a new customer and that spending on sales and marketing might not be worth it? Don’t worry, you are not alone. Sales...
![How to Calculate Customer Lifetime Value [Guide]](https://lead-launcher.com/wp-content/uploads/2016/10/How-to-Calculate-Customer-Lifetime-Value-Guide-690x288.jpg)
by Lead-Launcher Team | Aug 12, 2016 | Convert More Sales, Marketing Metrics, Marketing Strategy
[Quick Guide] What is Customer Lifetime Value and how to Calculate it Acquiring a new customer costs money. I hope that isn’t news to you! But if you don’t know how much money each customer will bring to your business over her lifetime, how do you know if...
by Lead-Launcher Team | Aug 5, 2016 | Marketing Metrics, Marketing Strategy
Do you know how to determine whether you are giving credit where it’s due? Did you reward your sales team for getting new customers but don’t know whether you should reward your marketing team as well? Don’t worry. There is a way to figure it out....
